Vodafone Shortlist Mary Kom as Global Brand Ambassador

Source: www.oneindia.in
Well, it was only cricket and cricket, when it came to high-value endorsements. But this time, it is a five
time World Boxing Champion shortlisted for Vodafone's global brand ambassador.

Mary Kom, the London Olympic bronze medalist and a mother of two has been selected for a role of global brand ambassador for Vodafone's new social media-led brand engagement called 'Vodafone Firsts', which is planned for launch on 2014, starting from London, the place where Kom won her Bronze medal.

I feel this initiative by Vodafone will let other multinational companies to think out-of-box  and choose sportspersons other than cricketers for endorsements.
To read the detailed news coverage click here.


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