Uber in Guwahati - Will the Giants Smash the Minis?
|Source: Green Cab website|
With launch of Uber in Guwahati and there other cities in India might have become a success milestone in the books of Uber Technologies. At the same time, books of other local operators like Prime Cabz, Pristine Cabs, Swiss Cabs, Rhino One Green Cab among others. Prime Cab, which apparently started before Uber started operations India, looks prone to getting hit by the giant.
|Source: Prime Cabs website|
Guwahati has few cab service provider started by city-based entrepreneurs. Prime Cab has been one of the front runners in the area until Ola and now Uber came into play. I have taken few ride with Prime Cab and had good experiences - transparent pricing, soft-spoken and friendly cabbies and punctual.
Well with two giants (Uber and Ola) in taxi hailing service coming in, I am doubtful about how far can they fight the competition. After-all they do not have the billion dollar funding and expertise to grab back their share or expand to other cities and towns.
One the other side, customers now need the comfort of booking through APP and see their cab coming their way. Which the local operators do not facilitate as of now.
Giants win by grabbing the complete market share. Or the local operators learn from the giants and win their beloved local customers by service innovation. It's time to wonder and see how the dynamics takes place.
What do you feel about this?